Writing

Things I've figured out the hard way.

Eight years of content design work across SaaS, event tech, and AI products. I write about what actually happens when you do this job. Not the theory version.

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Content design craft 7 min read
What is content design, and what does a content designer actually do?
Content design is the practice of deciding what information a user needs, when they need it, and in what form. Here's what that looks like day to day.
Jun 18, 2026