Strategy · Cvent

Cross-Team Product Workshops

Content Design + Localization · 2023

Writers were writing for products they'd never used end-to-end. Localization teams were translating strings without understanding the workflows they lived in. I designed a repeatable workshop format combining product walkthroughs with open feedback sessions, giving both teams the shared context that sped up sprints and reduced late-stage rework.

The problem

Writers were writing for products they'd never clicked through end-to-end. Localization teams were translating strings without understanding the workflow they lived in. Quality suffered because context was missing.

The format

What it changed