Strategy · Cvent
Cross-Team Product Workshops
Writers were writing for products they'd never used end-to-end. Localization teams were translating strings without understanding the workflows they lived in. I designed a repeatable workshop format combining product walkthroughs with open feedback sessions, giving both teams the shared context that sped up sprints and reduced late-stage rework.
The problem
Writers were writing for products they'd never clicked through end-to-end. Localization teams were translating strings without understanding the workflow they lived in. Quality suffered because context was missing.
The format
- 10-15 min: Workflow overview, what it does, who uses it, what matters.
- 30 min: Hands-on walkthrough of the actual product, not slides.
- 15 min: Open feedback on what’s unclear in the flow and copy.
What it changed
- Writers made fewer assumptions about how features actually work.
- Localization teams could flag translation risks earlier.
- Both teams built shared context that sped up later sprints.