Content Audit with Flesch-Kincaid Scoring

Content decisions at Cvent were made on opinion, not evidence. I built a two-mode audit framework, full inventory and rolling maintenance, with Flesch-Kincaid readability scoring at its centre. Every piece of product content was scored against a 10-dimension model covering clarity, accuracy, inclusivity, and action quality, making content strategy defensible for the first time.

The problem

Content decisions were made by whoever spoke loudest in the room. No data, no framework, no way to prioritise. I wanted content strategy at Cvent to be defensible, backed by numbers, not preference.

The approach

Two audit modes: a full audit for a complete content inventory, and a rolling audit for ongoing quality maintenance. Standards didn't slip between reviews.

Flesch-Kincaid scoring sat at the centre. Every piece of product content was scored against the FK readability formula. Target range was 60-80 (7th-9th grade), readable for global enterprise users without being oversimplified.

The 10-dimension scoring model covered: strategy alignment, usefulness, accuracy, clarity, accessibility, readability, inclusivity, findability, engagement, and action quality.

The framework became repeatable. New content gets audited against the same standard, making quality measurable over time rather than a subjective call.